You can forgive companies for thinking that custom T-shirt printing is an added expense that they can’t afford. After all, why would they spend money on having custom shirts for everyone, right?
But, the fact is, even though custom shirts may set your company back financially upfront, they provide great value for the money spent and can actually help pad your company’s bottom line.
1. Free Marketing
Marketing is key to getting the word out about your company, and as much as you’re spending on ad spaces, you’re missing out on a whole lot of real estate by not using printed shirts for your company.
Just think about it. If you and your employees are wearing a shirt with your company’s name on it at work and outside of it, that’s free advertising. If it’s well-designed, employees will want to wear it everywhere, whether they’re out shopping, running, or even just at home.
While not everyone who sees the shirt will become a customer, the mere fact that your brand gets to be exposed to more people is a huge advantage already.
2. Cohesion and Teamwork
Companies are built by teams of individuals, not just by one person. Getting every employee to buy into the company’s core beliefs and culture will be near-impossible if there’s nothing that binds them together.
Now you can change that by adding in custom-printed uniforms.
Scientifically proven to help increase employee productivity and job satisfaction while also enhancing your company’s credibility, uniforms aren’t just for your company. If you want, customers, fans, or even sponsors can be in on your “team”.
If pulled off properly, a well-designed custom company shirt can create a real sense of belonging.
3. Customer Loyalty
Getting people to buy your company’s products or services is not easy, but getting them to give their continuous support by buying more in the future is even harder.
One way to make it easier is to find a way to constantly keep your brand in the mind of your customers, especially the most loyal ones. How do you do that? There’s plenty of ways, but one way to get your brand inside their homes is via custom shirts.
Even if you have to give them away for free, distributing custom shirts to your most loyal customers are a great way to bring in loyalty and eventually, profit.
4. They’re Trendy and Trend-Proof
In recent years, custom logo shirts have become a lot more fashionable. It’s no longer unusual for customers to “rep”, or so to speak, their favourite brands for free. However, for your customers to be able to do so, they need to have something that they can use to represent your company, which is where custom shirts come in.
Besides, even when custom logo shirts are no longer fashionable, the fact is, shirts will always remain in style – they’ve been around for most of the past century and are likely going to stay for generations to come.
There’s a reason why big companies are constantly investing in custom shirts, and it’s not just because they can afford to do so. They’re a legitimate marketing tactic that can help further your brand and improve customer loyalty, while also bringing with it a slew of other benefits that will only serve to help your company.